Communication substrates having variably applied ferromagnetic material, ferromagnetic composition and a system and method of applying the material to a substrate

ABSTRACT

The present invention relates generally to substrates intended for business and other communications such as marketing, advertising and personal communications as well as, intermediates, materials, documents or the like related thereto and more particularly to business and marketing communication documents having a variably applied or imaged ferromagnetic material suitable for use in accentuating a message, marketing theme or event. In addition, the present invention describes the method of using the ferromagnetic material as well as the composition suitable for use with the present invention.

CROSS-REFERENCES TO RELATED APPLICATIONS

None.

FIELD OF THE INVENTION

The present invention relates generally to substrates intended forbusiness and other communications such as marketing, advertising andpersonal communications as well as, intermediates, materials, documentsor the like related thereto and more particularly to business andmarketing communication documents having a variably applied, printed orimaged ferromagnetic material suitable for use in accentuating amessage, marketing theme or event, advertising or the like. In addition,the present invention describes the method of using the ferromagneticmaterial as well as the composition suitable for use with the presentinvention and the system for applying the material to the communicationsubstrate.

BACKGROUND OF THE INVENTION

Ferromagnetic materials or magnets as they are more commonly known haveheretofore been used in a wide variety of applications and are oftengiven away as part of a promotional offering or the like. For example,magnets have been applied to calendars, detachable reference cards,commercial services, restaurants, emergency numbers and the like.

More recently, however, ferromagnetic materials, magnets, have been usedin connection with providing business cards, advertising collateral andthe like and can be attached to card stock and other substrates. Suchproducts, particularly those intended for small office or home office(“SOHO”) have been pre-printed with indicia related to the SOHOapplication. Other products are intended for larger commercialdistribution and may be manufactured in connection with a national fooddelivery service. However, the level of personalization, if any has beenextremely limited.

Alternatively, where such installations or applications permit, magnetscan be provided in a blank format thereby enabling the SOHO user toprovide some level of personalization, such as a phone number or name tothe magnet prior to distributing the magnet, such as through promotionalgiveaways, direct mail offerings and other solicitations and the like.However, there still has not been a significant amount ofpersonalization available for such products.

Unfortunately, such magnetic material products typically require thatthe magnetic material usually be “tipped on” the material or may formpart of a laminate during the construction of the form assembly. Suchmagnetic material is normally supplied in a sheet form, which is thencut to the intended size and then either juxtaposed on top of thesubstrate and adhered or connected to the substrate through the use of abridge or adhesive securement. Each of these forgoing arrangementsregrettably results in a substrate having a differing thickness eitherbetween the substrate and the magnetic material or in the area of theattachment or bridge thereby creating a “bump” in the construction whichcan be difficult to process through printers or other imaging devices orsheet feeding equipment.

The result of such differing thickness or bumps in the construction cancreate feeding problems as the sheet on which the magnetic material isapplied or the bridge connecting the magnet to the substrate is higheror extends upwardly a distance greater than the distance of thesubstrate itself. As such, a desktop or other printer when encounteringsuch bumps may jam as the thickness of the construction is tosignificant or large to fit within the nip of the feed rollers of theprinter.

Alternatively, if the printer is able to advance the form construction,that is the printer feed rollers can grasp and advance the leading edgeof the form, the form may subsequently splay out of alignment with thedirection of travel as a portion of the leading edge will likely advanceahead of the remainder of the form. This unfortunately causes the imageto appear either in an unintended portion of the form or at the veryleast the printing will likely be skewed away from the intendedalignment of the magnet attached or connected to the form.

What is therefore needed is a highly personalizable substrate that canbe used as a business, marketing, advertising or personal communicationpiece that overcomes the foregoing drawbacks while enabling therecipient to have a magnetic component, which may be detachable, to callto mind the communication being supplied to the recipient in aconvenient to use manner.

BRIEF SUMMARY OF THE INVENTION

The embodiments of the present invention described below are notintended to be exhaustive or to limit the invention to the precise formsdisclosed in the following detailed description. Rather, the embodimentsare chosen and described so that others skilled in the art mayappreciate and understand the principles and practices of the presentinvention.

The present invention provides a communication substrate having amagnetic portion which does not suffer from the drawbacks referencedabove, in that the magnetic material does not rise above the surface ofthe substrate a significant height so as to interfere with the operationof the printer, imaging or other sheet feeding device or documenthandling equipment.

In one embodiment of the present invention a business, personal ormarketing communication piece is described and includes a substratehaving first and second faces, first and second longitudinally extendingside edges and first and second transversely extending end edges. One ofthe first and second faces of the substrate is capable of receiving aferromagnetic material and non-ferromagnetic indicia. The ferromagneticmaterial is applied to the substrate in a variable pattern through useof printing or imaging rollers to create a communication piece having amagnetic portion that is printed or imaged directly on to the substrateas well as a non-magnetic portion. Each of the imaged or printedportions cooperated to convey information to the recipient, and themagnetic portion has a thickness of less than 25 mils.

In a still further embodiment of the present invention method ofcommunicating a variable marketing or business message is described andincludes a ferromagnetic component. The method of the present inventionincludes the steps of initially, providing a substrate that is capableof receiving both ferromagnetic and non-ferromagnetic indicia. Thencreating a message for communicating to a pre-selected recipient basedon information received from a pre-existing database or in response to aparticular informational demand or other demographic. The substrate isthen advanced to at least a first printing area for printing aferromagnetic component of the message. The message is then transferredto the substrate through the use of cooperating rollers. Finally, thesubstrate is moved through at least one curing station to cure theferromagnetic component of the message.

In a yet still further embodiment of the present invention aferromagnetic slurry for use in creating indicia for a communicationdocument is described and includes a ferrite power provided in an amountranging from about 50 to about 90% by weight of the slurry and morepreferably from about 50 to about 70% by weight; a stabilizer providedin an amount ranging from about 5 to about 20% by weight of the slurry;a varnish provided in an amount ranging from about 15 to about 30% byweight of the slurry and the slurry is curable.

In yet a still further embodiment of the present invention a system forcreating a substrate having a ferromagnetic portion and a nonferromagnetic portion each of which are applied directly to thesubstrate is described and includes a reservoir containing aferromagnetic slurry; a series of cooperating rollers for transferring apredetermined pattern formed from the ferromagnetic slurry to thesubstrate to create a ferromagnetic image; and at least first and secondcuring stations for curing the ferromagnetic image applied to thesubstrate with each of the first and second curing stations curing adifferent portion of the ferromagnetic image.

The foregoing embodiments will be further clarified by reference to thefollowing sections and figures.

BRIEF DESCRIPTION OF THE DRAWINGS

These, as well as other objects and advantages of this invention, willbe more completely understood and appreciated by referring to thefollowing more detailed description of the presently preferred exemplaryembodiments of the invention in conjunction with the accompanyingdrawings, of which:

FIG. 1 depicts a schematic of the present invention and the method ofmaking the form construction contemplated herein; and

FIG. 2 provides an illustration of an exemplary form produced inaccordance with the present invention.

DETAILED DESCRIPTION OF THE INVENTION

The present invention is now illustrated in greater detail by way of thefollowing detailed description, but it should be understood that thepresent invention is not to be construed as being limited thereto.

Surprisingly, it has been found that certain ferromagnetic material canbe supplied in a slurry to a print deck through use of a printingreservoir so that a variably applied, unique image can be created on aplurality of substrates.

The present invention overcomes the foregoing drawbacks in that theferromagnetic or magnetic material is imaged, printed or applieddirectly onto the surface of the substrate and is not applied as aseparate and distinct magnet that rises substantially above the surfaceof the substrate. That is, the ferromagnetic material that is applied inaccordance with the present invention does not rise significantly abovethe surface so that there is no bump or other interference to interruptthe flow of the substrate through a printer or other handling equipment.

The term substrates as used herein include but are not limited tocellulosic-based materials such as card stock, corrugated material,paper as well as plastic and other films, and combinations thereof.Substrates include generally planar substrates. Substrates also includefinished substrates, those to which printing or other ancillary itemshave been attached, such as labels, cards and tags as well as substratesthat are provided in an intermediate form and which undergo a furtherprocessing step such as printing, cutting, adhering, folding, sealing orthe like prior to being delivered, such as through the mail service, toan end user or recipient.

The message that is produced in accordance with the present inventionmay be obtained from a data base related to marketing, advertising,business or personal communications to be distributed to recipients ormay be in response to informational requests received from a targetaudience or in connection with other demographics to be addressed by thecommunication or as part of a general solicitation for business orcommercial services.

Application of the magnetic slurry of the present invention may beaccomplished by any suitable means such as flexographic, electrostatic,gravure, ion or electronic charge deposition, electro-coagulationprinting and the like. Generally, however, printing of the presentinvention of an exemplary embodiment is done by means of surfacetension, whereas the slurry is picked up from the reservoir chamber bythe anilox cylinder, in which it is then transferred or pulled by themagnetic section or plate on the print cylinder, and in turn, is thenpulled by the mag cylinder which resides underneath the desiredsubstrate. This process creates the corresponding image on top of thesubstrate residing below the print cylinder. The slurry may also beapplied by means of slot die, mirod, blade applicator, and the like, butshould be understood as not limited thereto.

The term magnetic or ferromagnetic slurry as used herein, refers to aslurry that is applied in-line during printing operations and undergoesseveral processing steps prior to reaching its final destination. In oneexemplary embodiment of the present invention, the slurry is curable byultraviolet energy (UV curable) and includes as an exemplary formulation410 Ferrite Powder, 30 LI Varnish, and a stabilizer additive which givesthe invention its unique capability of being able to bind and adhere tosubstrates during a printing operation.

In one embodiment of the present invention, and exemplary formula breaksincludes the following components. Approximately 50-70% of 410 FerritePowder by weight of the slurry with about 60-65% by weight beingpreferred, and about 61-63% by weight being more preferred. Roughly5-20% of a stabilizer, such as corn starch, by weight of the slurry withapproximately 10-15% being preferred and 11-13% being more preferred. Astabilizer, such as corn starch, may include, but is not limited to, lowamylose & high amylose corn starches and combinations thereof.Approximately 15-30% by weight of the slurry of 30 LI Varnish with about20-27% by weight of the slurry being preferred and about 23-26% byweight being more preferred. The 410 Ferrite powder is available fromHoosier Magnetics, Inc., Holland, Ohio; the 30 LI Varnish is availablefrom North West Coatings, Oak Creek, Wis. and the stabilizer, cornstarch, is available from National Starch and Chemical Company, Chicago,Ill.

The slurry of the present invention is formulated so that the slurryonce coated, applied, printed or imaged on the product is UV curable.Application of the slurry to a substrate, after curing results in alayer of cured ferromagnetic material having a thickness ranging fromabout 0.5 mil to about 25 mil and more preferably the cured thickness ofthe ferromagnetic material is in the range of about 1 to about 15 milthickness and still more preferably in the range of approximately 2 to12 mil thickness.

UV curing is a technology that regularly evolves and efforts arecontinually sought out in order to achieve improved curing performanceso that the printing operation may proceed at optimum speeds. That is,UV curing typically requires a “dwell time” in which the UV curablesubstance dries before it can be further processed in any additionalequipment. As such, it is preferable to achieve faster curing speedsunder a variety of difficult and complex environments so as to minimizeif not completely eliminate the need for dwell or drying time.

Turning now to FIG. 1, which shows a schematic illustration of oneembodiment of the present invention. The process is generally depictedby reference to numeral 10. A substrate, designated by the reference “S”is drawn from a supply (not shown), which may either be a supply of cutsheet stock or alternatively, a continuous stock such as provided from aroll of material. The substrate “S” is supplied in a machine direction,however, the substrate S may be reversed or travel in an orientationother than a machine direction in order to meet processing or needsrelated to the manufacture of the form construction to be produced.

Turning now to the function of supplying the ferromagnetic material tothe substrate S. A reservoir or well 20 is filled with a ferromagneticmaterial, as described above (ferrite powder, stabilizer and a varnish).An imaged created with a cylinder, by means of surface tension, 30, thesurface tension cylinder helping to create the image configuration,picks up the UV curable magnetic or ferromagnetic slurry from reservoir20. The magnetic slurry adheres to the roller 30, by the charge, surfacetension or other means known in the art.

Next, the roller, 30, transfers the magnetic slurry material to theprint cylinder, 40. The print cylinder, 40, has a magnetic plate affixedto the surface of the print cylinder. The magnetic plate, 50, thentransfers the magnetic slurry to the desired substrate S now depicted asreference numeral 60. The magnetic slurry now applied to the desiredsubstrate 60 is represented by reference numeral 70.

FIG. 1 further depicts a magnetic cylinder, 80 disposed beneath thesubstrate S and in operative association with print cylinder 40. Themagnetic cylinder, 80, aids in pulling the magnetic slurry 50, to thepredetermined position on the substrate 60. The magnetic cylinder, 80,also provides for and maintains a consistent transfer of the UV curablemagnetic slurry to the substrate as shown at 70.

Once the magnetic slurry is affixed to the substrate 70, the substratewith the slurry applied 70 then passes through at least one if notadditional UV curing stations which contain UV bulbs for curingpurposes. The “H” bulbs described below and depicted by reference tonumerals 90 and 100, and the Gallium bulb, also described below, isdepicted by reference numeral 110.

In practicing an exemplary embodiment of the present invention, as shownin FIG. 1 a series of UV curing bulbs, positioned side by side, adjacentor sequential configuration is used. In an exemplary embodiment, asingle bulb may allow a UV cure rate of approximate 50 feet per minute,while plural bulbs disposed in a side-by-side adjacent configuration,permits a higher curing rate of approximately 75 feet per minute.Obviously, other curing station configurations may be used in order toincrease the possible through put rate of the equipment and processingof the substrates to be printed.

Exemplary bulbs used in the embodiment depicted in FIG. 1 of the presentinvention are “H” bulbs and Gallium doped bulb suitable for use in theUV curing processes depicted herein, however, it should be understoodthat other UV curing may be used in accordance with the presentinvention and the present invention is not limited hereto.

The “H” bulb is generally known as a mercury vapor bulb and is usedtypically for top surface curing applications. The Gallium doped bulb isused in connection with a requirement for penetrating deep within theslurry mix. The UV bulbs such as those described above along withreflectors are available from the GEW Company, located in NorthRoyalton, Ohio. The combination of topical and penetration curing resultin a combination of curing energies sufficient to carry out the presentinvention.

The present invention also contemplates additional processing steps (notshow) that may include, but are not limited to, one or more additionalprinting stations such as for applying other indicia. Other operationsmay include the addition of label, card or tag stock to theconstruction, cutting, perforating, sheeting, folding, sealing and thelike. A product such as with the present invention can be provided inboth an intermediate condition, as well as a finished condition so thata customer can have a finished product that accommodates an infinitevariety of uses or may further modify the intermediate assembly to addsome additional degree of personalization.

Turning now to FIG. 2, and exemplary embodiment of the product producedin accordance with the present invention is depicted generally byreference to numeral 200. The substrate 200 has a first face 205 and asecond face (not shown) which is on the obverse side of the substrate.The substrate 200 has first and second longitudinally extending sideedges 210 and 220, respectively and first and second transverselyextending end edges 230 and 240, respectively. The substrate 200 isshown with a first printable area that contains the printed magneticslurry 250 and a second printable area that receives a second type ofprinting 260. The face 205 is one that is suitable for receiving each ofthe first and second types of printing. The printable face 205 of thesubstrate 200 may however also be coated, either entirely or in a spotwise fashion with a tie coating or like material, such as a poly vinylalcohol so as to better tie or bind the magnetic slurry to thesubstrate.

The invention also contemplates other features that may be supplementalor ancillary to the main features of the invention, these include butare not limited to perforations or cuts 270 so that the substrate 200may be separated in to first and second parts and an integrated label orcard, depicted as reference numeral 280.

It will thus be seen according to the present invention a highlyadvantageous process and system for producing a communication piecehaving a ferromagnetic portion has been provided. While the inventionhas been described in connection with what is presently considered to bethe most practical and preferred embodiment, it will be apparent tothose of ordinary skill in the art that the invention is not to belimited to the disclosed embodiment, that many modifications andequivalent arrangements may be made thereof within the scope of theinvention, which scope is to be accorded the broadest interpretation ofthe appended claims so as to encompass all equivalent structures andproducts.

The inventors hereby state their intent to rely on the Doctrine ofEquivalents to determine and assess the reasonably fair scope of theirinvention as it pertains to any apparatus, system, method or article notmaterially departing from but outside the literal scope of the inventionas set out in the following claims.

1. A business, personal or marketing communication piece, comprising; asubstrate having first and second faces, first and second longitudinallyextending side edges and first and second transversely extending endedges, at least one of said first and second faces is capable ofreceiving a ferromagnetic material and non-ferromagnetic indicia; andwherein said ferromagnetic material is applied to said substrate in avariable pattern through use of printing or imaging rollers to create acommunication piece having a magnetic portion that is printed or imageddirectly on to said substrate as well as a non-magnetic portion, each ofwhich convey information, and said magnetic portion having a thicknessof less than 25 mils.
 2. A business or marketing communication piece asrecited in claim 1, wherein said magnetic portion and said non-magneticportion cooperate to form a single business or marketing communication.3. A business or marketing communication as recited in claim 1, whereinsaid ferromagnetic material is supplied from a reservoir.
 4. A businessor marketing communication as recited in claim 1, wherein saidferromagnetic material is provided as a slurry that is UV curable and iscomposed of a ferrite powder ranging from about 50 to about 90% byweight of the slurry, a stabilizer ranging from about 5 to about 20% byweight of the slurry and a varnish ranging from about 15 to about 30% byweight of the slurry.
 5. A business or marketing communication asrecited in claim 1, wherein said thickness of said magnetic portionranges from about 1 to about 15 mils.
 6. A method of communicating avariable marketing or business message having a ferromagnetic component,comprising the steps of; providing a substrate capable of receiving bothferromagnetic and non-ferromagnetic indicia; creating a message forcommunicating to a pre-selected recipient; advancing said substrate toat least a first printing area for printing a ferromagnetic component ofsaid message; transferring said message to said substrate; and movingsaid substrate through at least one curing station to cure saidferromagnetic component of said message.
 7. A method as recited in claim6, wherein said substrate is provided in a cut sheet format.
 8. A methodas recited in claim 6, wherein said substrate is provided in acontinuous format.
 9. A method as recited in claim 6, wherein saidferromagnetic indicia is applied so as to have a thickness of less than25 mil.
 10. A method as recited in claim 6, wherein said ferromagneticcomponent is applied so as to have a thickness ranging from about 1 to15 mils.
 11. A method as recited in claim 6, wherein said ferromagneticindicia and said non-ferromagnetic material form a complementarymessage.
 12. A method as recited in claim 6, said curing is achievedthrough application of first and second curing stations.
 13. A method asrecited in claim 12, wherein one of said first and second curingstations cures said ferromagnetic indicia topically.
 14. A method asrecited in claim 12, wherein one of said first and second curingstations deeply cures said ferromagnetic indicia.
 15. A method asrecited in claim 6, including a further step of advancing said substrateto a second printing area for applying non-ferromagnetic indicia.
 16. Aferromagnetic slurry for use in creating indicia for a communicationdocument, comprising; a ferrite powder ranging from about 50 to about90% by weight of the slurry; a stabilizer ranging from about 5 to about20% by weight of the slurry; a varnish ranging from about 15 to about30% by weight of the slurry; and wherein said slurry is uv curable. 17.A ferromagnetic slurry as recited in claim 16, wherein said ferritepowder is provided in an amount ranging from about 60 to about 65% byweight.
 18. A ferromagnetic slurry as recited in claim 16, wherein saidstabilizer is provided in an amount ranging from about 10 to about 15%by weight.
 19. A ferromagnetic slurry as recited in claim 16, whereinsaid varnish is provided in an amount ranging from about 20 to about 27%by weight.
 20. A ferromagnetic slurry as recited in claim 16, whereinsaid communication document is selected from a group including businesscommunications, marketing communications, advertising communications,personal communication and combinations thereof.
 21. A system forcreating a substrate having a ferromagnetic portion and a nonferromagnetic portion each of which are applied directly to saidsubstrate, said system comprising; a reservoir containing aferromagnetic slurry; a series of cooperating rollers for transferring apredetermined pattern formed from said ferromagnetic slurry to thesubstrate to create a ferromagnetic image; and at least first and secondcuring stations for curing said ferromagnetic image applied to saidsubstrate with each of said first and second curing stations curing adifferent portion of said ferromagnetic image.
 22. A system as recitedin claim 21, wherein one of said first and second curing stations curesa topical area of said ferromagnetic image and another of said first andsecond curing stations cures below the topical area of saidferromagnetic image.